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Topo Chico Hard Seltzers are set to launch on March 29th in nine states and Texas is one of them.  The Hard Seltzer also launch in Oklahoma, Colorado, California, New Mexico, Oregon, Arizona, Georgia, and Florida. A full national rollout is scheduled for later this year.  The Topo Chico trademark might become the highest-profile non-alcohol brand on a hard seltzer.

You will find a four-flavor variety pack – tangy lemon-lime, tropical mango, strawberry guava, and exotic pineapple. It will introduce 24-ounce and 16-ounce single cans of select flavors in the coming months, as well. At 4.7% alcohol by volume, 2 grams of sugar, and 100 calories, Topo Chico Hard Seltzer blends spiked pure-filtered sparkling water, natural flavors, and added minerals for a crisp, refreshing finish.

Molson Coors Beverage Company will produce, distribute and market Topo Chico Hard Seltzer as part of a brand authorization agreement with The Coca-Cola Company, which acquired the Topo Chico brand in 2017. Coca-Cola introduced Topo Chico Hard Seltzer in Mexico and Brazil last year.

Earlier this year, Molson Coors Beverage Company entered into an agreement with The Coca-Cola Company to bring Topo Chico Hard Seltzer to the U.S.  Topo Chico Hard Seltzer will use digital and social media marketing, as well as influencers to build excitement within the brand’s built-in fan base.

In a press release issued by Molson Coors Beverage, brand manager Amber Smith said, "We have an opportunity to continue to bring in new drinkers and grow the hard seltzer category.” Smith also adds. “It’s a brand that consumers already know and love, so using the brand name will allow us to get off to a fast start."

Will you try the new seltzer?

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