As we all know, Whataburger is a TEXAS thing. However, Whataburger has been expanding outside of the Texas borders.  With locations in Colorado, Missouri, Florida, and now Alabama!  The new site will be in Tuscaloosa, Alabama, close to Braynt-Demby Stadium, home of the Crimson Tide.  While Alabama is in the SEC and the Texas Longhorns are in the BIG 12, you can still call them rivals

One Twitter follower posted, “If you think Rivalries in College don’t mean anything, you’re dead wrong!” one Facebook user wrote in response to the lack of the chain’s customary orange hue in their signage. The post got more than 2,000 shares, with Crimson Tide fans writing “Roll Tide!” and “Yeah we don’t do orange here.”

According to, the signage outside the building does not feature any of the franchise’s standard orange coloring. The lettering in the word “Whataburger” and the restaurant’s logo are white against the red brick building. Alabama fans took notice online.

A spokesperson from the University of Alabama shared this statement: “As a requirement for occupancy of the space, Whataburger needed to adjust their typical signage for the location in University Town Center. This type of requirement is typical to ensure aesthetic consistency in developments. The University appreciates Whataburger’s willingness and eagerness to offer the campus community another dining selection.”

BTW, the Texas Longhorns take on the Alabama Crimson Tide on Saturday, September 9th, 2023 in Tuscaloosa at 6 PM. Hook 'em Horns! 

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This picture has started to once again make the rounds on social media. It shows a combined Whataburger and H-E-B convenience store in Hutto, Texas, and thanks to TikTok, we get a tour of this convenience store that you will only find in Texas.  This store opened back in 2017 I know there are other HEB convenience stores, however, I am not sure if they have Whataburger also on site. Let's take a tour of the HEB convenience store thanks to TikTok user heb_obsessed. Does that make this a Whataheb? LOL

@heb_obsessed HEB + Whataburger UNITE! A tour of the HEB convenience store / Whataburger combo in Hutto, Texas. Update: theres also one in Lytle, TX! I had no idea. #heb #hebwhataburger #sotexan #whataburger #texasaf #texas ♬ original sound - HEB_obsessed


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