Taylor Swift Has Trademarked ‘This Sick Beat,’ Other Original Phrases
Let it be known that Taylor Swift is more than just a talented stage act -- she's also an incredibly savvy businesswoman. Understandably, Swift goes to great lengths protect the increasingly large empire she's building, which includes some pretty sick phrases.
The singer has reportedly trademarked a handful of Swift-original terms from her latest album, '1989,' including "This sick beat," "Party like it's 1989" and "Nice to meet you. Where you been?"
"This sick beat," of course, hails from 'Shake It Off' -- Swift's first 100 percent pop single. The superstar has been to the U.S. Patent and Trademark Office to ensure that public appearances, clothing and ornaments featuring the phrase are protected, according to VOX.
Merchandise is a big seller for many artists and supplements their income, and now that Swift has staked her claim on the aforementioned terms, no one can make knockoff swag with those words on them and sell them outside of her shows without breaking the law. It's a smart business move for Swift, so only she can draw an income from her own creativity.
But even a business genius like Taylor Swift isn't fully protected from internet crime. Just this week, the singer was hacked by the Lizard Squad, and as she always does, she shook it off with a clever tweet.
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