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Eric Church Playing Halftime During Dallas Cowboys Thanksgiving Day Game

Eric Church Thanksgiving 2016
Streeter Lecka, Getty Images

Eric Church will spend Thanksgiving Day (Nov. 24), like many, watching football — but he’ll also have a role to play at the game. Church will be playing the halftime show at the Dallas Cowboys / Washington Redskins game on Thanksgiving afternoon.

The Cowboys / Redskins football game is set to begin at 4:30PM ET and will air live on Fox; Church’s halftime show will be televised as well. His performance will help the Cowboys and the Salvation Army launch the non-profit’s annual Red Kettle Campaign.

“Eric Church is not only one of the hottest names in country music, but he has a passion [for] giving to those in need, making him a great fit for what Red Kettle Kickoff is all about,” Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys and former national advisory chairperson for the Salvation Army, says in a press release. “Millions are impacted every year by the good works of the Salvation Army, and our goal is to help educate Americans that every penny dropped in those red kettles helps make a difference.”

The Cowboys and the Salvation Army have been working together to kick off the Red Kettle Campaign for the last 20 years. Throughout the holiday season, the drive raises millions of dollars to provide meals and shelter for families in need, as well as Christmas toys for needy children; donations also help keep other Salvation Army services running throughout the year. The Red Kettle Campaign, the largest and longest-running fundraiser of its kind, raised $149.6 million in 2015.

On Black Friday (Nov. 25), Church’s Mr. Misunderstood on the Rocks Live & (Mostly) Unplugged EP will be released on vinyl as a Black Friday Record Store Day exclusive. In 2017, the country star will be hitting the road for his Holdin’ My Own Tour.

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