There actually was a new film released this week. It's called 'The Identical' and it's a Christian-themed fable about what would have happened if Elvis Presley's stillborn twin brother had survived. Well, for reasons that should be obvious after reading that sentence, 'Guardians of the Galaxy' held onto the number one spot this weekend while 'The Identical' opened outside of the top 10, never to be heard from again.
You can tell the summer movie season is coming to an end because the weekend box office has stopped being exciting and has starting becoming sad and weird. The past two weeks have seen several major movies bomb, but nothing could have prepared us for 'Sin City: A Dame to Kill For.'
As expected, 'The Amazing Spider-Man 2' opened the summer movie season in style, overcoming mixed reviews to dominate the top 10 and cause every other film's weekend gross to tumble. Coming weeks will see if it can do the business of the other films in the franchise, but this is a strong start to what looks to be a jam-packed summer.
Over the past few years, the 'Paranormal Activity' series has established itself as one of the most inexpensive and reliable horror franchises around. Produced for (non-literal) pennies, they've consistently opened strong at the box office, ensuring a fast and efficient turnaround. The latest film, 'Paranormal Activity: The Marked Ones,' has already accomplished that goal, but it did so without grabbing the number one spot. Sure, people may love found footage demons, but it turns out that they love animated singing princesses more.
Although you'd think people would spend the holidays in their homes catching up with their families and what-not, they actually tend to go to the movies after opening gifts and having awkward conversations. And Christmas Day moviegoers had a bunch of options this week, with recent releases (and not-so-recent releases) still going strong and a whole bunch of new releases arriving to coincide with the holiday.
If it's set in Middle Earth, it's going to open at number one. That's common knowledge. The big question is always how big or how small it's going to open at number one. 'The Hobbit: The Desolation of Smaug' did open at number one this weekend, but it's a number that's going to feel controversial for people who like to bicker about box office numbers. Is it good? Is it bad? Is it disappointing? Honestly, you could make a case for all of those.
In one of the biggest holiday weekends of all time, the combined might of 'The Hunger Games: Catching Fire' and 'Frozen' proved that yes, ladies can star in major blockbuster movies. We'll see if this lesson sticks (it won't), but between those two and the surprisingly female-friendly 'Thor: The Dark World,' this was a great weekend if you were looking for quality family entertainment that didn't treat its woman characters like crap.
Despite a few new releases, this weekend was all about last week's champion. 'Gravity' held on to the number one spot with all of its might, showing that Alfonso Cuaron's space thriller may have some of the strongest legs of any major 2013 release.
When a movie is sold as being the next incredible cinematic experience that will change the way we watch movies, expectations are huge. Audiences may scoff. It could all backfire. But Alfonso Cuaron's 'Gravity' lived up to the hype and audiences responded in kind, giving it the biggest opening ever for a non-sequel October release.
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