Red Dirt BBQ Victoria Rebrands as Crossroads BBQ & Brew

Victoria, TX – June, 2, 2025 – Red Dirt BBQ Victoria is proud to announce an exciting new chapter: the beloved Texas BBQ destination is rebranding and will now be known as Crossroads BBQ & Brew — a name that reflects the heart of Victoria and its vibrant culinary and community spirit.

Crossroads BBQ & Brew brings with it the same award-winning barbecue, signature hospitality, and commitment to quality that guests have come to expect — now with an expanded vision and refreshed identity. The new name pays homage to Victoria’s nickname, “The Crossroads,” and honors its roots as a gathering place where tradition meets innovation.

“We’re still serving up the same great flavors, just under a name that better reflects who we are and where we’re going,” said Melissa Rivera, Market President of Townsquare Media. “Crossroads BBQ & Brew represents our connection to this community and our passion for bringing people together over great food and drink.”

As part of the rebrand, guests can expect:

1. A refreshed look and feel, including a new logo and updated signage.
2. Continued dedication to Texas-style smoked meats, scratch-made sides, and exceptional service.

Presented by KIXS 108, Crossroads BBQ & Brew will continue to celebrate the best of Texas with great food, community, and live music. The official music lineup is coming soon, so stay tuned for exciting announcements about upcoming performances and events.

The rebrand is now live at crossroadsbbqandbrew.com, where guests can explore special announcements and the lineup will be available soon.

The Crossroads team invites the community to stop by, grab a plate, and be part of this exciting new era.

About Crossroads BBQ & Brew
Located in Victoria, Texas, Crossroads BBQ & Brew (formerly Red Dirt BBQ Victoria) offers authentic, slow-smoked barbecue in a welcoming, family-friendly environment. Whether you're craving ribs, brisket, or a cold Texas brew, Crossroads is where great taste and community meet — now with more live music and events, presented by KIXS 108.