Major Advertisers Pulling Commercials from the Big Game
Are you ready? Tom Brady and Patrick Mahomes will meet in Super Bowl LV on Sunday, February 7th. Get your popcorn ready. Now some of you don't even watch the game but only the commercials. If you are one of those people, you will be seeing fewer big companies this year.
Budweiser, Coca-Cola, and Hyundai will not be advertising during the big game this year, and while Pepsi is sponsoring the Halftime show featuring the Weekend. They will not be running ads during the broadcast. CBS has put a price tag of $5.5 million for a 30-second spot.
In an article written by USA TODAY, Budweiser plans to donate some of its advertising airtime throughout 2021 to the Ad Council and COVID Collaborative, a coalition of experts in health, education, and the economy. Clarissa Dickinson, a spokesperson for Budweiser, said she was unable to provide an exact financial value of the donated time but called it "a multi-million dollar commitment." Budweiser will still run a 90-second ad titled 'Bigger Picture' on digital platforms during the game. Bud Light, another Anheuser-Busch brand, is still expected to air an ad during the game.
A Coca-Cola also opted out and ensured that they were investing in the right resources during these unprecedented times. Hyundai had made a decision based on marketing priorities." Pepsi, just sponsoring the halftime show.
This leaves the door open for first-time advertisers. You will see ads from Vroom, Door Dash, and others for the first time.
I will close out by saying, bring back the Bud Light 'Real Men of Genius' ad campaign for next year's big game. It is one of my favorite ad campaigns of all time. Who is with me? LOL