Boerne Is Texas's Only Finalist In Hallmark's Merriest Christmas Town

The only thing Texas August has in common with Texas December is dead grass, but it isn't too early to start thinking about Christmas holidays, especially if you are in Boerne, Texas.

Texas Has a Hill Country Contender for National Holiday Honors

The City of Boerne has earned nationwide recognition after being selected as a top 25 finalist in the "Hallmark Channel’s 2026 search for the "Merriest Christmas Town". This is a huge deal, especially since Boerne is the only city in the state to be chosen.

How the Contest Works

The contest is pretty cut and dry. Texans are encouraged to vote daily through Friday, September 4 by casting one digital ballot every 24 hours. Beyond claiming bragging rights as the premier holiday destination in the country, the winning city will earn the chance to serve as the setting for a future original Hallmark holiday film production. Vote HERE!

How Cities Will Be Judged

Final selections will ultimately be evaluated by a panel of judges scoring each location across four primary benchmarks:

Overall community spirit

Longstanding holiday traditions

Distinctive neighborhood charm

Expressed goodwill and hospitality

Boerne's Celebrations and Local Traditions

It really isn't a surprise that Boerne has been singled due to it's annual Christmas activities. The Christmas season is kicked off in grand fashion by Dickens on Main, a Thanksgiving weekend celebration that converts the downtown district using period-accurate Victorian decorations, costumed performers, and live street entertainment. The evening Weihnachts Parade, is known to draw huge crowds as well.

Hallmark Christmas Shop

If you reallllllly want to get into the Christmas spirit, the Hallmark website also has a Christmas shop. Like I really need an excuse to spend more money. Check out the cool Christmas decor HERE.

Christmas Movies Filmed In Texas OR About Texas

There are a ton of Christmas movies out there, and some of them were filmed here in Texas. One was filmed next door in Waco. Here is a list of movies filmed in and about Texas...or....filmed elsewhere but are ABOUT Texas.

The Symbolism of the 12 Days of Christmas Explained

The Twelve Days of Christmas was originally published in England in the late eighteenth century. The best known version is a 1909 arrangement by English composer Frederic Austin. He said he simply put down on paper the song he remembered singing with his family as a child. Many of us have often wondered why the lords are a leaping and why we need to know about eight maids a milking. As with many things, the animals and people in the song are symbolic. In this case, they represent things found in the Bible.

Gallery Credit: Tasha Stevens

Source: Boerne Is Texas’ Only Finalist In Hallmark’s Merriest Christmas Town Contest

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