Don't forget to catch Romeo's Tejano Nation Updates weekday mornings at 10:40 on KLUB Tejano 106.9!

Last October, La Mafia entered into the world of spirits with the launch of their own brand of tequila, La Mafia Tequila Blanco Rosa. See the awesome story

Check out an epic moment from the La Mafia Performance at the 2024 Memorial Weekend Bash in Victoria. The roar of the crowd was INCREDIBLE!!!


La Mafia announces their 2025 Vive El Momento Tour.



 

Tejano Nation reports, Armando Lichtenberger Jr shared the inspiration behind the launch, stating...

“We decided to launch with the rose because we have the song (Un Millon de Rosas) and with the name of Oscar (De La Rosa). That dream began almost 20 years ago. I first had meetings with a family from Jalisco, in Houston, who had launched a tequila for me. We tried to reach an agreement, but it was never made. And then, it’s like fate brings you, about 4 or 5 years ago, David met a friend, he made friends with a family from Jalisco, the Lomeli family, and we made a deal, that started 4 years ago.”

 

The journey to create La Mafia Tequila Blanco Rosa has been a long and challenging one. Armando recounted their early experiences with tequila during their tours in the 90s, saying, “We fell in love with tequila in the first tours in the 90s. We had several celebrations, I remember celebrating in the bullring.” Oscar De La Rosa added, “And now, we’re going to have our own tequila, from La Mafia, in the dressing rooms from now on.”

KIXS FM 108 logo
Get our free mobile app

Top Ten Weirdest Named Texas Towns

Gallery Credit: Google Maps

More From KIXS FM 108