The Burger King Hands Out Free Burgers At McDonald’s
About five years ago, Burger King's ad campaign highlighted its crowned mascot as a subversive creeper, "The King."
About five years ago, Burger King's ad campaign highlighted its crowned mascot as a subversive creeper, "The King."
Burger King is having some trouble trying to decide if it wants to present itself as a healthier option, a more convenient option, or the go-to for those who can’t get to a Jamba Juice.
Burger democratists, rejoice: As of this weekend, the creepy Burger King mascot, “the King,” is officially dead.
Concurrent with the release of the guacamole topped California Whopper, Burger King’s new advertising agency of record McGarryBowen has dethroned the edgy monarch in favor of an approach based on health and freshness.
According to an article in this month's Vanity Fair, eccentric superstars Elizabeth Taylor and Marlon Brando were in New York to see a concert performance by their good friend Michael Jackson when the terrorist attacks on Sept. 11 occurred. Fearing more terrorism, Jackson moved his entire entourage, which included Taylor and Brando, to New Jersey the day after the World Trade Center towers fell.
At that point, with all flights cancelled, Jackson rented a car and headed West with Taylor and Brando in tow.