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Schroeder Hall Under New Management

Photo Courtesy of Schroeder Hall

You have probably heard by now… Schroeder Hall has been sold. Some fans are excited about the news while others voice concerns about the new owner. Doug Guller, Bikinis Sports Bar and Grill chain and ATX Brands owner, takes over as owner of the famed dance hall, which opened in 1890. A purchase price was not confirmed. “Schroeder Hall has been around for over 100 years, and I’m honored to be the owner of such a legendary dance hall in Texas,” the quotes Guller in a press release. Just as a side note, and I could be wrong, but, my research shows the first dance held in the present day Schroeder Hall wasn’t until 1935.


Stephen Dean, the new manger and booking agent for Schroeder Hall, said he plans to continue the quality entertainment tradition the hall has established over the decades, bringing in more acts that perform country, Texana, Americana and polka music. “We are going to do a lot of the same stuff but more,” he told the Victoria Advocate. Dean, who is affiliated with Texas Dance Hall Preservation Inc., said he has known Kleinecke, a board member of the organization, for years.

Check the Victoria Advocate for more in depth coverage .

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