Homer Simpson, This One’s For You!
According to the Beer Institute (and no, I’m not making that up; it’s a real institute!), when it comes to beer consumption–according to 2012 statistics–Texas is #2 (behind California!) on the list of states with the most beer consumed per capita. I couldn’t find a corresponding listing of where the Lone Star State stands in regard to candy consumption, but for this blog, it really doesn’t matter. What matters is, we can now enjoy beer-flavored Jelly Belly® Jelly Beans! Homer Simpson, are you listening? According to JellyBelly.com:
When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly® jelly beans took shape. The new flavor will debut at Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany.
Beer has been a highly-requested flavor by consumers for decades. Jelly Belly is known as much for flavor innovation as perfection. The research and development team wanted to get it just right before announcing the new flavor to the world.
Well, all I can say is, if they don’t come up with a Shiner® Bock-flavored Jelly Belly, I don’t think I will get very excited about this! Read all about it at the link below.