For the second week in a row, a David has taken down a Goliath. Last week, a little magician thriller handily derailed a Will Smith juggernaut and this week, the tiny horror film 'The Purge' took 'The Internship' down a peg or a dozen. We're one month in and this summer movie season has already given us plenty of surprises at the box office.
How rare is it for a Will Smith sci-fi blockbuster to not open at number one at the box office? Also, how horrible must it feel for a Will Smith sci-fi blockbuster to not only get beaten by the second week of a long running franchise about fast cars, but by a magician thriller headlined by Jesse Eisenberg?
Tom Cruise and science fiction are a powerful combination. Although the opening weekend of 'Oblivion' didn't break any records big or small, it's a more than solid start for a non-franchise, non-sequel, non-reboot. That's a sad statement on the current state of Hollywood, but that's another topic for another day.
Like any holiday that sees families congregating together and then desperately seeking activities where they don't have to talk to each other for two hours, this Easter weekend saw a strong bump at the box office thanks to a few new contenders and a handful of holdovers with some surprising staying power.
Here's the thing about January: it's usually a wasteland. With the studios concentrating on their Oscar campaigns and the profitable summer months still half a year away, this month is where all of the crap usually gets dumped. However, this is also one of the few months where crap has a chance of performing well, hence the success of last year's 'The Devil Inside' and now 'Texas Chainsaw 3D,' which took the weekend with a strong $23 million opening.
Who says Christmas is about staying warm by the fire and exchanging gifts with your loved ones? Everyone knows that the holidays are all about movies! A depressing musical adaptation of a Victor Hugo novel and an ultra-violent revenge fantasy may not sound like Christmas material, but the opening days of 'Les Miserables' and 'Django Unchained' prove otherwise.
Something went horribly wrong this weekend. Despite a few high profile new releases and the mere presence of 'The Hobbit: An Unexpected Journey,' this weekend's box office was, uh...not great. What happened here?
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