Like any holiday that sees families congregating together and then desperately seeking activities where they don't have to talk to each other for two hours, this Easter weekend saw a strong bump at the box office thanks to a few new contenders and a handful of holdovers with some surprising staying power.
Here's the thing about January: it's usually a wasteland. With the studios concentrating on their Oscar campaigns and the profitable summer months still half a year away, this month is where all of the crap usually gets dumped. However, this is also one of the few months where crap has a chance of performing well, hence the success of last year's 'The Devil Inside' and now 'Texas Chainsaw 3D,' which took the weekend with a strong $23 million opening.
Who says Christmas is about staying warm by the fire and exchanging gifts with your loved ones? Everyone knows that the holidays are all about movies! A depressing musical adaptation of a Victor Hugo novel and an ultra-violent revenge fantasy may not sound like Christmas material, but the opening days of 'Les Miserables' and 'Django Unchained' prove otherwise.
Something went horribly wrong this weekend. Despite a few high profile new releases and the mere presence of 'The Hobbit: An Unexpected Journey,' this weekend's box office was, uh...not great. What happened here?
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