Postmaster to present direct mail strategies at SBDC seminar
Small business owners and managers are invited to a free seminar Wednesday to learn about a new marketing tool from the U.S. Postal Service.
The University of Houston-Victoria Small Business Development Center is holding the seminar to raise awareness about how to market in bulk to potential customers by mail. Victoria Postmaster Ken Epley and bulk mail technician David Uresti will lead the discussion.
The U.S. Postal Service offers the option of sending mail to every household in a given area without having to know specific addresses. By using direct mail, businesses can target entire neighborhoods, cities or regions. Postage is as low as 14.5 cents per piece.
The UHV SBDC offers assistance on starting, growing and financing a business; contracting opportunities; and recovering from disaster. It also helps new businesses start and existing businesses expand through a combination of consulting and training in areas like market identification, raising capital and developing a business plan. Most of its services are free to area small business owners. The center serves Aransas, Bee, Calhoun, DeWitt, Gonzales, Goliad, Jackson, Karnes, Lavaca, Refugio and Victoria counties.